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"BING ZU" on the 9th will sponsor Jiangsu's first "Good Goods Festival" for college students

Release Time：2021-06-30

Recently, the "2021 Jiangsu First College Student'Good Goods Festival' Live Delivery Contest and College Student Short Video Advertising Creative Contest" is in full swing. The purpose of this Good Goods Festival is to guide college students to innovate and start businesses and stimulate the motivation of colleges and universities to practice innovation. The flagship product of Canker Village, a leading enterprise in the domestic imported food industry, "Bingzu" on the 9th, as the beverage cooperative product brand of this event, joins hands with young students to pass on Bingzu's brand concept of "young dare to imagine" and inspire enthusiasm for innovation and entrepreneurship .

"Bing Zu" helps the creative explosion of the competition

As a new generation of well-known brand of imported beverages, "Bingzu" has always been committed to bringing youthful drinking experience to young people and becoming a fuel aid for young people to realize their dreams. Its brand proposition is also highly consistent with the theme of this event. For a long time, Bingzu has actively advocated the brand concept of "young dare to imagine". In this event, Bingzu also hopes that the students will show the scenes of young people's daily struggle in their works, so that every student can be beautiful and full of passion. At the moment, I feel the upward energy brought by Bingzu Drink.

It is understood that Bingzu is the main brand of imported beverages from Shandong Bingzu Co., Ltd. under the Jiuji Food Group of Shikecun Group, produced by Nanyang Dairy, the largest dairy product manufacturer in South Korea. As the earliest hot-selling Korean Bingzu carbonated beverage, the sales volume has always been in the forefront of the country. Bingzu pays attention to interacting with consumers and disseminates an aggressive and self-struggling life attitude, which is highly compatible with the individual life philosophy of young consumers, and has become a fashionable and light luxury drink popular among consumers in the new era.

In this competition, "Bingzu" is a recommended brand for the first Jiangsu University Students' Good Goods Festival in 2021, and a variety of products will be highly recommended to Guang University. Covers classic Bingzu milk-flavored carbonated drinks and soda drinks with milk, yogurt, grapefruit, lemon, white peach and other flavors. "Bingzu" carbonated drinks have an explosive appearance, green and pink bottle appearance, and become the cool main "frequent visitor" of young friends in the circle of friends. The rich vitamin C paired with a refreshing grapefruit flavor, a refreshing taste of sour and sweet lemon flavor, and a strong scent of yogurt, so young consumers are completely fascinated by the long-lasting strong fragrance and coolness in their mouths. A sense of comfort all over the body.

Wonderful activities light up the brand height

Since the outbreak of the epidemic, new formats of live broadcast and short video economy have risen rapidly, and have accelerated their extension to various fields of life, production, and consumption, becoming the leading force of China's Internet digital economy. 2021 Jiangsu's first college student'Good Goods Festival' Live Delivery Competition and College Student Short Video Advertising Creative Contest will adopt the innovative form of "online live delivery + original short video + immersive experience in all media", and gather through the open live broadcast room. "New retail" channel resources such as live broadcast, short video, social e-commerce, etc., condense distinctive advantages for regional economic development.

As a blockbuster event organized by the Jiangsu Provincial Youth League Committee and a number of units, the competition aims to awaken the vitality of Jiangsu universities and promote cooperative brand enterprises and excellent merchants to expand product marketing. Through this event, we will spread the good voices of universities in Jiangsu Province, display the city's business cards, reflect the campus life and spiritual outlook of the university, and show the spirit of innovation, entrepreneurship, and struggle of college students in the new era. At the same time, the competition will also provide a bloom for college students. The stage of dreams. It is understood that the first "Good Goods Festival" and "Double Contests" for college students in Jiangsu Province will cover more than 2 million college students from all colleges and universities in the province, and the effective promotion number can reach 500,000-800,000 person-times.

This large-scale event will be a creative feast for many young students. The "Bing Zu" carbonated beverages have completed N effective interactions with young people through a six-month solicitation of the competition, which will expand the brand's voice and also "Bing Zu". The brand concept of carbonated drinks is passed on, allowing the brand to conquer the younger market in the creativity of young people.

"Life is colorful with Bingzu! Bingzu has become the strategic beverage cooperative brand for this competition. It will provide energy support for inspiring and stimulating creativity for Guangda University students, helping youth dream chasers to achieve excellent results and composing a bright new life. Chapter." said the person in charge of the Bingzu brand.